Barbara A. Martinez
National Practice Leader, Drug Benefits Solutions

The Great-West Life Assurance Company
Barbara A. Martinez is the National Practice Leader, Drug Benefits Solutions in the Toronto Group Sales office of Great-West Life Assurance Company. Barbara provides support to Great-West Life Group Sales Offices across Canada on our prescription drug management initiatives. She plays a key role in supporting plan advisors and their clients on Great-West Life drug solutions products.
Barb joined Great-West Life in November of 2012 and is ideally suited to this role. She comes to Great-West Life with 10 years’ experience at Mercer, where she led the Canadian drug benefits consulting team. She is also well known as a regular speaker at industry forums and commentator on employer drug programs.
Barbara has in-depth knowledge of the prescription drug, regulatory and drug approval process in Canada from both a government and private drug plan perspective. Her past experience includes 13 years of working in the pharmaceutical industry. Her main responsibilities were sales & marketing as well as government and professional affairs.


Arthur Kennedy
Director of Operations, Canada

WorldCare International Inc.
Arthur Kennedy is the Director of Operations for WorldCare Canada. He introduced WorldCare’s services to Canada ten years ago and is responsible for business and product development for all of Canada.
Mr. Kennedy has over thirty years experience in employee benefits and corporate health working primarily in the Toronto area with firms including London Life, Medcan Health Management, Hub International and the Cleveland Clinic. He is a graduate of Queens University Bachelor of Commerce program.
Mr. Kennedy is very active in the community by serving on the Board of Directors of a number of charities, which include Project Sunshine, The Learning Enrichment Foundation and ReBOOT Canada.
WorldCare delivers highly-specialized, personalized healthcare services by leveraging the company’s unique contractual relationship with the WorldCare Consortium® institutions, as well as relationships with other high-quality clinicians and medical institutions globally. WorldCare pioneered the multidisciplinary, multi-institutional second opinion process in 1994 and has come a long way over the past twenty years, while continuing to be the leader in global health care solutions. Learn more by visiting www.worldcare.com.



WELLO (and INLIV) Health Care innovative brands
Vince Danielsen has a very personal understanding of the Canadian healthcare system and the difference that good care can make for someone. After a hard-won battle with cancer as a teenager, he went on to spend eight years in the Canadian Football League, as a Calgary Stampeder receiver, winning Grey Cup Championships in 1998 and 2001.
Vince threw the same focus and determination into becoming a healthcare entrepreneur – founding, building, merging and acquiring health care companies in the fields of fitness, medical, corporate health, aesthetics and rehabilitation in both Canada and the United States. As a health care leader for the past 20 years he has a great understanding of health care models that are delivered to business and consumer markets. Over those two decades, he also acquired a degree in Kinesiology from the University of British Columbia in 1994 and completed a three-year executive education program at Harvard Business School’s “Owner, President, Management” program.
INLIV, a Canadian health care brand with more than 40 years of experience in innovative medicine and health, was the inspiration for Vince to launch Wello in 2016. A firm believer in constant innovation, Vince envisioned Wello to be one of the first telemedicine services in Canada, bringing Nurse Practitioners into people’s homes using video technology and secure messaging, as well as home and office visits.
To continue the healthcare revolution that INLIV and Wello have spearheaded, Vince is building a culture of innovation and “intrapreneurship” across the corporation. In 2015 he built an innovation lab where teammates, clients and external innovation partners have the space, resources and funding to trial new health care technologies and service models. 
The parent company of both INLIV and Wello is Coril Holdings, a Calgary company that is committed to creating and supporting world-class socially and environmentally responsible businesses.  Coril achieves this through its investments in railway, real estate, development, advisory services and personal health and wellness services. Coril Holdings and its predecessors have a 120-year history in family business spanning four generations of shareholders.
Vince is proud to be leading companies that are changing the way Canadians think and feel about healthcare – all so that they can live healthier and richer lives.


Meaghan Jansen, MSc.
Owner and Corporate Wellness Specialist

Employee Wellness Solutions Network
Meaghan is the owner of an employee and corporate wellness company called, Employee Wellness Solutions Network. She and her husband have been in business for 15 years and live in London, ON with their two children. Meaghan, a Corporate Wellness Specialist, has presented all over the world with the message of optimizing health and wellness. She is an interest group leader with the International Association for Workplace Health Promotion and recently presented at the International Summit for the American College of Sports Medicine. Regionally, she is a speaker for several HRPA and ISCEBS chapter events. She was also invited to present at the Schedule 2 Employer Group Conference and Northwind’s Annual Health Insurance Invitational Forum. Meaghan is passionate about healthy living and her presentation style is indicative of this. Her family is very active and lives the message of healthy balance.

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